Do Organic Foods Taste Better?

A number of food research studies have asked this question, and most have found that it has a lot to do with the preconceived notions of those tasting the product, and ultimately, the ability to taste before buying.

In 2002, a research study found that organic orange juice was perceived as tasting better than conventional orange juice, but no differences were found between organic and conventional milk.

The State of the Science Review asked in 2006, “Do organic fruits and vegetables taste better than conventional fruits and vegetables?”. After reviewing the existing literature, they found that most studies reported “no consistent or significant differences in taste.” But when studies did report differences, the preference was for the organic produce.

Then, in 2007 a sensory research study was done about organic meats using pork as a basis. They found that overall, participants had a positive association with the terms “organic” and “natural,” associating “all-natural” with animal welfare, higher quality feed, and a lack of preservatives or chemicals.

But interestingly, participants had different preconceived notions of how all-natural food would taste compared to its nutriton panel. Group one in the taste test associated good flavor and texture with the all-natural product, but group two associated the leaner and less flavorful sample with the all-natural product, probably assuming if it’s good for you , it can’t possibly taste good too. Still, the majority of participants said they were willing to pay more for the all-natural pork once they had tasted it.

Sensory Research offers valuable insights for food companies, allowing them to discover just how to market their products for the best possible success.