Co-Co Nuts!

Coconut water has come quite a long way in the five years since New York based One World Enterprises L.L.C. introduced their respective natural coconut water products. In fact, from 2008 to 2009, sales are projected to grow by $15 million. Even Coca-Cola and PepsiCo have invested in coconut water companies, probably with hopes to revitalize their Gatorade and Powerade products.

Companies like McCormick & Company are putting coconut recipes on their website, using it in soups, sorbets, and as an addition to fish. And Sabinsa Corp recently got the a-ok on using coconut water solids as a nutrient in alcoholic and non-alcoholic beverages, frozen dairy, snack foods, gum, teas, coffees, and more.

With natural sweeteners, light flavor, natural electrolytes such as potassium magnesium, calcium, phosphorus, and sodium, and low in calories…I wouldn’t think it would be long before we’re seeing coconut water as a major beverage or in drink ingredients on health store and convenience store shelves alike.
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